What is the primary concern of equity investors when using the land-of-investment technique?

The primary concern of equity investors when using the land-of-investment technique is capital gain potential. This investment approach typically focuses on the long-term appreciation of property values, where investors seek to benefit from the increase in a property's value over time, which directly impacts their return on investment.

Equity investors often prioritize capital gains because they are looking for significant returns when they eventually sell the property, rather than immediate cash flow or other benefits. The land-of-investment technique operates on the premise that, as the value of the land increases due to factors like market demand and development, investors can realize substantial profits. This focus on capital gain is especially pertinent in locations anticipated for growth, where investors see potential for future value increases.

In contrast, factors like cash flow stability, gross returns, and tax benefits, while still important in investment decisions, do not align as closely with the objectives of equity investors focused primarily on long-term property appreciation.